Learn how to optimize your content to get found by your audience

SEO has always been an integral part of digital marketing, but with search engine algorithms getting smarter, an increase in mobile user activity, and more noise than ever before with every business creating an online presence, SEO is even more crucial to your company’s online success. The days of black hat SEO tactics such as keyword stuffing, hidden text, link schemes, and rich snippet markup spam, are long gone. Instead is a time where an inconsistent local citation can be a potential customer’s deciding factor between you and a competitor and where you only have a few seconds to impress users enough to get them engaged on your site before they go elsewhere.

We have provided a checklist for you of actionable steps to improve your seo optimization across various platforms such as content, video, local, and mobile. In order to get in front of your ideal customers, your online assets need to be perfected and optimized so that you are not losing  opportunities to your competitors. Jumping to the top of Google’s search results doesn’t happen overnight, but with these tips, your search rankings will increase your opportunities of getting found by your ideal audience. Don’t let your customers have all the control; here are the steps you need to take to put yourself in front of the people who will most positively impact your business:


As search engine algorithms become smarter on a daily basis, businesses - both local and enterprise level, must keep clean SEO techniques a priority. The days of black hat SEO tactics, such as keyword stuffing, hidden text, link schemes, and rich snippet markup spam, are long gone.

Based on Searchmetrics' 2016 Rebooting Ranking Factors study of Google's top search ranking factors, content and user intentions were Google's top focus that year -- a trend that will continue to be prevalent this year. Focusing on content and how it directly influences user factors, such as click-through rates (CTR) and bounce rates, let's discuss which SEO techniques will keep your ranking results positive.

1. SEO for Blogging

2. SEO for Video

3. SEO for Mobile

4. SEO for Local


• Keep blog post titles concise and content relevant to your target audience with keywords that they are searching for

• Include alt texts with all images and make sure they are not too large and slow down your page loading time

• Be careful about keyword stuffing your content and meta descriptions because that can harm your search rankings

• Incorporate internal links on keywords in your content that your audience will find valuable, and for words that you want to show up in search rankings for

• Create videos and write thumbnails for them to increase user engagement and achieve higher rankings

• Be as concise as possible on mobile without sacrificing quality

• Make sure your site works well on mobile devices and is optimized for local search, as a majority of users are searching on-the go on mobile

• Verify and optimize your website for local listings including address, phone number, city location, and other critical details to show up for local search

• Standardize your listings across all platforms to eliminate the risk of people leaving your site due to inconsistencies

• Encourage your customers to write reviews of your business and do your best to respond to all of them


Work Habits & Productivity

2. Effortless
Speaking of actions becoming more effortless, this is another book of McKeown’s that topped our 2022 reading list. Adding onto the powerful guidance around essentialism, this read delivers “proven strategies for making the most important activities the easiest ones,” like mapping out the minimum number of steps, finding the courage to “be rubbish” and more.
About the Author:
Alix Parker
About the Author:
Jay Feitlinger

Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.


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