Welcome to Kali! Kali is StringCan’s newest team member. She graduated from ASU and is hungry to add her fresh perspective to our team. She comes from an entrepreneurial background and is creative and driven. She has a passion for diving in and contributing her best to our growing team. Get to know Kali more here!


  • How would you describe your personality in 5 words or less?
  • Reliable, Creative, Hardworking, Motivated, Loyal
  • Tell us a little about yourself! Where are you from and what’s your story?
  • I am from a small town in upstate NY called Cuba. The population of 3,000 people and two stoplights in my whole town. One day I decided I needed to get out of that small town and see what the world had to offer me. At 17 I traveled across the country and attended ASU, and my whole world changed.
  • How did you get your first name?
  • My parents named me after a winner of The Real World/ Road Rules show on MTV... at least they changed the spelling.
  • What can we find you doing outside of the office? What are your passions?
  • I am always in the gym, working out is one of my hobbies, I’m always trying to improve myself. I love being outdoors as well, especially in this AZ heat. Water sports like wakeboarding and skiing are something you can also find me doing.

Please explain your vision board below and what it means to you. A vision board for myself is all the things I am going to manifest in my life. I will give myself a set time period, but I ideally would like to see the things on my vision board come to life. Whether aspirations within my personal or professional life they’re incorporated into the board.

kali vison board


  • If you could choose anyone, who would you pick as your mentor?
  • Freddie Mercury
  • What are your plans for this holiday/weekend?
  • Traveling back home to visit family, hang out on the lake, and enjoy being outside!
  • If you were reincarnated as an animal/drink/ice cream flavor, what would it be?
  • A dog, 100% they have the best life.
  • If you could travel anywhere in the world right now where would you go and what would you do?
  • I would travel to Bali. I would go hiking, ziplining, anything to see the most amazing views.
  • You just won a million dollars, what is the most irresponsible purchase you’re going to make?
  • A yacht
  • What’s your latest streaming video binge?
  • I recently binge-watched Prodigal Son on HBO Max. If you like suspenseful crime series, definitely check it out!


  • What are you most looking forward to by working at StringCan?
  • Using the skills I have and adding to them while learning new material to grow me as a professional and individual. I am also very excited to work with an amazing team.
  • What will clients enjoy most about working with you?
  • My work style, and my personality.
  • How do you plan on making a difference for StringCan and for our clients? Being different, thinking of solutions that pour in amazing results for our clients and company.
  • What do results mean to you?
  • To me, results are very important. To obtain the results you're hoping for, you have to keep your end goal in mind throughout the whole process.
  • What is your proudest accomplishment and why?
  • Going across the country alone and graduating from ASU to be where I am now.

Please join us in giving Kali a warm welcome and connect with her on LinkedIn here.

Work Habits & Productivity

2. Effortless
Speaking of actions becoming more effortless, this is another book of McKeown’s that topped our 2022 reading list. Adding onto the powerful guidance around essentialism, this read delivers “proven strategies for making the most important activities the easiest ones,” like mapping out the minimum number of steps, finding the courage to “be rubbish” and more.
About the Author:
About the Author:
Jay Feitlinger

Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.


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